Marketing, Design, Customer Experience Metrics
Net Promoter Score (NPS)
On a scale of 0 to 10, how likely are you to recommend...?
NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.
It’s typically measured with a customer survey that asks the customer, “How likely are you to recommend this business to a friend or colleague?” Customers rate your company on a scale from 0-10. Your NPS is calculated by subtracting the Detractors from the Promoters.