There are so many ways you can successfully use QR Codes. You may choose from URL, vCard, Plain Text, Email, SMS, Twitter, WiFi, Van Wraps, and even Bitcoin.
It’s the 90s and you have just ejected your video cassette, leaving the square TV screen in a state of static white noise. Visually, that is what comes to mind when some people look at the QR Code. A complex matrix of black and white squares. Though looking like a pixelated image, each one of those squares is actually a marker serving a greater function in the information-sharing capabilities of the Code.
The following is part of a conversation with a potential client. The business is successful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."
In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets.
Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.
Statistics show a staggering 8.6 trillion SMS and MMS messages sent yearly globally, out of the world population of just under 8 billion.
SMS, or Short Message Service, messages are typically simple text messages; MMS, or Multimedia Messaging Service, are texts with pictures, audio, contact info, or links. That’s really something, especially since the first-ever text was sent in 1992.