Multimedia: Images & Video

An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marketing campaign, it is important to stay up-to-date on trends, and image marketing is one of the biggest trends.

The consumer attention span is ever shrinking. In today’s information age, audiences are flooded with content available at a single touch. This abundance of content makes it harder for good content to cut through the clutter and get noticed, but images capture the attention of consumers. They must be presented with engaging content quickly, or viewers will quickly move on to the next item.

If a social media post has multiple paragraphs of text, there is a chance it will be ignored by people who feel they do not have time to read it. However, images stand a better chance of capturing people’s attention, and therefore, a post with an image has a much better chance of engaging readers just long enough to pique their interest. Once viewers have noticed the image ad, they may then want to learn more and consume the content in more detail.

Examples of Image Marketing

• Pinterest, Instagram, Tumblr, and Snapchat are some of the popular image centric social networks which focus on the posting and sharing of images and short videos. These image-centric networks have millions of users and a loyal user base.
• Facebook ads are a great example of image marketing and native marketing at the same time. The ads, or “Suggested Posts,” are seen by Facebook users within their news feed and are presented in a way that is woven in with their friends’ posts and shares. They provide a large image and brief line of text that is visually appealing and engaging, and hopefully well targeted to be of interest to viewers. The result is an ad that really does not look or feel like advertising, which is arguably the best kind of all.