Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.
In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets.
Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.
Net Promoter Score (NPS)
NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.
Is there a difference between retargeting and remarketing?