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Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

  • 5 July 2023
  • Author: Eric Smith
  • Number of views: 3596
Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

It’s typically measured with a customer survey that asks the customer, “How likely are you to recommend this business to a friend or colleague?” Customers rate your company on a scale from 0-10. Your NPS is calculated by subtracting the Detractors from the Promoters.

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