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The average advertising budget

how does it breakdown?

  • 17 December 2020
  • Author: Eric Smith
  • Number of views: 36
  • 0 Comments
The average advertising budget

In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets. 

Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.

The Crazy Things We Hear!

Say What? Zero 0% spent on marketing and advertising...

  • 18 November 2020
  • Author: Eric Smith
  • Number of views: 38
  • 0 Comments
The Crazy Things We Hear!

The following is part of a conversation with a potential client. The business is succesful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

FREE Webinar: Internet Copywriting — The Basics for Search Engine Optimization (SEO)

Copywriting for Both Your Audience and the Search Engines like Google, Yahoo, and Bing

  • 3/24/2021 2:00 PM - 2:30 PM
  • Author: Eric Smith
  • Number of views: 414
  • 0 Comments

When  it comes to search engine optimization (SEO), it's very important that you get your website and Interent related copy written so that it's relevant to your customer's audience's needs. Keep in mind a search engine (SE) like Google, Bing and Yahoo as well as directories should be considered an audience too. Come join us to learn the basics of copy writing for both your customer and your digitial audiences including Google, Yahoo, Bing and more.

Malwarebytes Browser Extension - Why should you consider using it?

Malwarebytes Browser Extension

  • 4 November 2020
  • Author: Eric Smith
  • Number of views: 110
  • 0 Comments
Malwarebytes Browser Extension - Why should you consider using it?

Malwarebytes Browser Extension delivers a safer and faster web browsing experience. It blocks malicious websites and filters out unwanted content (resulting in up to three times faster webpage load times). The filtering is not based on definitions, so the extensions can block previously-unidentified fake tech support scams and their tactics.

What will it do for your browsing experience? It prevents pop-ups, browser hijackers, and browser lockers from harassing you and interrupting your surfing. It also blocks clickbait links and fake news content, stops in-browser cryptocurrency miners, and gives other malicious content the boot. All this while relying on threat behavior patterns rather than on researchers who have to track down, identify the malware, and add it to a database of known threats. (We still need those researchers to make our products better. This is just a different, faster method.)

Increase in ADA related Insurance Claims

Americans with Disabilities Act (ADA)

  • 1 October 2020
  • Author: Eric Smith
  • Number of views: 220
  • 0 Comments
Increase in ADA related Insurance Claims

By Erin Ayers, Advisen

Website accessibility claims under the Americans with Disabilities Act (ADA) are rising as commerce shifts online but businesses can take proactive measures to avoid accessibility claims.

“We’ve seen a huge uptick in litigation in this area, more than in other privacy areas,” said Kara L. Hilburger, attorney and privacy compliance leader at Beckage Law during a recent webinar. Title III of the ADA prohibits restrictions on disabled individuals’ access to places of public accommodation.

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