Blog

Why Are Backlink Audits Important?

What is a backlink audit?

  • 2 October 2023
  • Number of views: 1793
Why Are Backlink Audits Important?

Why Are Backlinks Important?

Backlink are links leading back to your website. Think of backlinks as referrals. Most backlinks are good. Some are not because they come from irreputable places. You only want the best link, or websites referring visitors to you uand  your website. Consider this — you’d prefer advice from a trusted friend versus a shady individual, right? The oncept applies here. 

Why Move to Mobile-First Design?

Decision Time!

  • 19 September 2023
  • Number of views: 1984
Why Move to Mobile-First Design?

Why is it that Epoch Online now often chooses a mobile-first design over responsive design? What’s the difference, and why even care? The mobile-first design approach isn’t an idea we simply brewed up one morning hyped up when drinking caffeinated coffee (though we do like our coffee). It’s actually because we pay attention to both, stats and the familiar 80/20 Rule.

Here, the 80/20 Rule states that if 80% of your target audience uses desktops, then stick with responsive design. But if 80% lean toward mobile phones, then use a mobile-first design. Decisions, decisions. Here’s a discerning tip: Do you know that 52.64% of the total Internet traffic is driven by mobile phones, and Zenith Media predicts that number to soon rise to 75%?  But if your users are split in using both desktop and mobile—then what?

Proper Image Sizes For Online Marketing Success!

What at the Digital Media Image Sizes?

  • 13 August 2023
  • Number of views: 1463
Proper Image Sizes For Online Marketing Success!

When it comes to driving traffic to your Internet presence through Google and other social media platforms, even the smallest details matter. Yes, the images and their sizes make a difference in the digital sphere.

Tools like Google My Business, have guidelines for every element of your listing – even the images. The same is true for Facebook, Instagram, Twitter, Pinterest, and any other internet marketing platform you can think of. Each of these platforms have their own standards and guidelines for image sizing, and using the proper image formats is crucial to your business page’s success.

Is there a difference between retargeting and remarketing?

Why the confusion?

  • 28 July 2023
  • Number of views: 2169
Is there a difference between retargeting and remarketing?

Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.

Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

  • 5 July 2023
  • Number of views: 3112
Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

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