Blog

Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

  • 25 February 2021
  • Number of views: 143
Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

The Crazy Things We Hear!

Say What? Zero 0% spent on marketing and advertising...

  • 11 February 2021
  • Number of views: 197
The Crazy Things We Hear!

The following is part of a conversation with a potential client. The business is succesful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

Turn Webinars Into Conversions

  • 8 May 2020
  • Number of views: 1130

Companies should consider event marketing in the form of webinars. Why? Event marketing has become one of the most effective ways to present or provide value to attendees (a potential or existing customer), often at no cost to them. In the process of hosting the event, your attendee often learns and ends up with the perception you are the “go-to” provider in your industry regarding product, services, and expertise related to the event topic(s).

SMS & MMS

  • 9 March 2020
  • Number of views: 71
SMS & MMS

Statistics show a staggering 8.6 trillion SMS and MMS messages sent yearly globally, out of the world population of just under 8 billion.

Americans alone send 6 billion SMS texts daily.

SMS, or Short Message Service, messages are typically simple text messages; MMS, or Multimedia Messaging Service, are texts with pictures, audio, contact info, or links. That’s really something, especially since the first-ever text was sent in 1992.

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