Net Promoter Score (NPS)
NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.
Is there a difference between retargeting and remarketing?
Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.