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Why Using Correct Image Sizing Strengthens Your Digital Marketing Strategy

Images are often the first elements on a page that catch a reader's eye and draw them in. If you’re images follow the proper guidelines, you can feel confident that your page looks professional, showcases your brand’s standards, and is attracting potential clients and customers to your page.

Did you know that visual content is 40 times more likely to get shared and typically receives 2-3 times more engagement? With the use of quality images, your business pages will be receiving more clicks, which could mean more leads and potential clients.

In a vast digital sphere that houses thousands of other pages, having good quality images that follow the proper guidelines is key to making your business’s pages stand out. For maximum success in your digital marketing efforts, be sure that all images follow the guidelines for each of the following platforms:

Google My Business

Profile image – 250 x 250 pixels

• minimum 120 x 120
• maximum 5200 x 5300
• Between 10KB and 5MB
• PNG or JPG files

Cover photo – 1080 x 608 pixels

• minimum 480 x 270
• maximum 2120 x 1192
• Between 10KB and 5MB
• PNG or JPG files

Shared images – 497 x 373 pixels

• minimum width 497
• maximum 2048 x 2048)
• Between 10KB and 5MB
• PNG or JPG files

Google+

Profile image – 250 x 250 pixels

• Minimum 250 x 250
• Recommended to use larger photos
• Maximum file size 100MB
• JPG, GIF, or PNG files

Cover photo – 1080 x 608 pixels

• Minimum 480 x 270
• Maximum 2120 x 1192
• JPG, GIF, or PNG files

Shared images – 497 x 373 pixels

• Minimum width 497
• Maximum 2048 x 2048
• Minimum width of 497 pixels
• Maximum Upload 2,048 x 2,048 pixels
• Shared link – 150 x 150 (thumbnail)
• JPG, GIF, or PNG files

Facebook

Profile Picture – 180 x 180 pixels

• Display 160 x 160 on desktop
• Display 140 x 140 on smartphones (50 x 50 on feature phones)
• Located 16 pixels from left and 176 pixels from the top of the cover photo on the desktop
• Located 24 pixels from the left, 24 pixels from the bottom, and 196 pixels from the top of the cover photo on smartphones
• Thumbnail appears 32 x 32 pixels throughout Facebook

Cover Photo – 820 x 312

• Anything less than 820 x 312 pixels will be stretched
• Minimum 399 x 150
• Display 820 x 312 pixels on desktop
• Display 640 x 360 pixels on a smartphone
• For best results, upload an sRGB JPG file of less than 100 KB
• PNG for images with a logo or text

Shared Image – 1,200 x 630

• Appears in the feed with max width of 470 pixels (scaling to a max of 1:1)
• Appears on a page with max width of 504 pixels (scaling to a max of 1:1)

Shared Link – 1,200 x 627.
Square Photo: Minimum 154 x 154px in feed.
Square Photo: Minimum 116 x 116 on the page.
Rectangular Photo: Minimum 470 x 246 pixels in feed.
Rectangular Photo: Minimum 484 x 252 on the page.
Facebook will scale photos under the minimum dimensions. For better results, increase image resolution at the same scale as the minimum size.

Facebook Business Pages

Profile Picture – 180 x 180 pixels

• Display 170 x 170 on desktop
• Display 128 x 128 on smartphones (36 x 36 on feature phones)
• Located 16 pixels from the left and 176 pixels from the top of the cover photo on the desktop
• Cropped to fit a square
• Thumbnail appears 32 x 32 pixels throughout Facebook

Twitter

Profile photo – 400 x 400

• Displays 200 x 200
• Maximum file size 2 MB
• JPG, GIF, or PNG files

Header Photo – 1,500 x 500

• Maximum file size of 5 MB
• JPG, GIF, or PNG files

In-Stream photo – Minimum 440 x 220

• 2:1 ration
• Tweet up to 4 images at once
• Images can be edited from Twitter iOS and Android
• Maximum appearance 1024 x 512 pixels
• Appears at 506 x 253 pixels collapsed in a stream on desktop
• Maximum file size of 5 MB on mobile phone
• Maximum file size of 15 MB on web

Instagram

Profile picture – 110 x 110

• Square photo
• Aspect ratio 1:1

Photo Thumbnails – 161 x 161

• Square photos
• Aspect ratio 1:1

Photo Size – 1080 x 1080

• Instagram scales photos down to 612 x 612 pixels
• Appear in feed at 510 x 510 pixels
• Square or rectangle photos
• The aspect ratio between 1.9:1 and 4:5
• Smaller featured header images appear as 204 x 204 pixels
• Larger feature header images appear as 409 x 409 pixels

LinkedIn

Personal profile image – 400 x 400

• Minimum 200 x 200 pixels
• Maximum file size 10 MB
• JPG, GIF, or PNG files

Personal Background image – 1584 x 396

• Maximum file size of 4 MB
• JPG, GIF, or PNG files

Company logo image – 300 x 300

• Minimum 300 x 300 pixels
• Maximum 4 MB (square layout)
• JPG, GIF, or PNG files

Square logo – 60 x 60

• Maximum 2MB
• JPG, GIF, or PNG files

Company cover image – 1536 x 768

• Minimum size of 1192 x 220
• Maximum 4 MB
• Appears as 1400 x 425 pixels
• Image types include PNG, JPG, or GIF

Banner image for company pages – 646 x 220

• Maximum 2MB
• Landscape layout
• JPG, GIF, or PNG files

Hero Image – 1128 x 376

• Minimum 1128 x 376 pixels
• Maximum 2MB
• Landscape layout
• JPG, GIF, or PNG files

Pinterest

Profile photo – 165 x 165

• Appears at 165 x 165 pixels on the home page
• Appears at 32 x 32 pixels on the rest of Pinterest
• Maximum of 10 MB
• JPG or PNG files

Pin Sizes

• Pins on the main page appear as 236 pixels (height is scaled)
• Pins on a board appear as 236 pixels (height is scaled)
• Expanded pins have a minimum width of 600 pixels (height is scaled)
• The image aspect ratio of 2:3 to 1:3.5 should be used

Board display

• Large thumbnails 222 x 150 pixels
• Small thumbnails 55 x 55 pixels

YouTube

Channel profile image – 800 x 800

• Displays as 98 x 98
• JPG, GIF, BMP, or PNG files

Channel Cover Photo – 2,560 x 1,440

• Safe area for mobile and web: 1546 x 423 pixels
• Maximum file size 4MB
• JPG, GIF, BMP, or PNG files

Display sizes for various devices

• Tablet: 1,855 x 423
• Mobile: 1,546 x 423
• TV: 2,560 x 1,440
• Desktop: 2,560 x 423

Video uploads – 1,280 x 720

• Aspect ratio must be 16:9
• For full HD, dimensions must be at least 1,280 x 720

Tumblr

Profile picture – 128 x 128

• JPG, GIF, PNG, or BMP files

Image posts – 500 x 750

• Dash image size maximum: 1,280 x 1,920
• Show in feeds at 500 x 750
• Maximum size 10MB
• Animated GIFs must be under 2MB with a maximum of 540 pixels

Contact The Digital Marketing Experts

Managing a successful digital marketing strategy requires a lot of attention to detail, and when it comes to using images, following guidelines is crucial. That’s why Get YOU Found is here to provide assistance with selecting proper images for your digital marketing pages. We’ll help ensure that all your content meets the proper criteria so that you can experience greater digital marketing success! For more information contact Epoch Online.