When coaching businesses in Faulkner County, Arkansas including Conway, AR; Vilonia, AR; Greenbrier, AR; Morrilton, AR; Russellville, AR; and more about Search Engine Optimation (aka SEO) or what we refer to as, "First Page Search Engine Positioning," we are frequently asked the questions, "Are Citations and online directories important and do they really matter?" The answer is a resounding YES! Unfortunately, a staggering 9 out of 10 local businesses do not have accurate or, for that matter, any information at all in the top 10-20 business directories. Why does is matter? The primary reason: Proper Directory Presence = A More Visible Business and More Customers.
When it comes to search engine optimization (SEO), it's very important that you get your website and Interent related copy written so that it's relevant to your customer's audience's needs. Keep in mind a search engine (SE) like Google, Bing and Yahoo as well as directories should be considered an audience too. Come join us to learn the basics of copy writing for both your customer and your digitial audiences including Google, Yahoo, Bing and more.
We at Epoch Online will introduce you to the basics that everyone needs to know to create and provide the visualations and analytics pertaining to your business data, regardless the type. Plus, you can sign up for Microsoft Power BI for free.
SEO has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data really is, what it’s for, and how and when to implement structured data for SEO purposes. A survey carried out last year by Bing found that only 17% of marketers are using (or were planning to use) Schema.org structured data markup.
FREE Webinar: Google, Bing, and Yahoo Citations and Online Directories
FREE Webinar: Internet Copywriting — The Basics for Search Engine Optimization (SEO)
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