Event date: 4/21/2020 2:00 PM - 2:30 PM Export event
Google, Bing, and other search engines have been encouraging webmasters to use structured data. They've even gone as far as to incentivize the usage by providing benefits to websites with structured data correctly implemented.
Some of these benefits include search result enhancements and content-specific features, such as:
These enhanced search results improve your click-through rate (CTR) and drive additional traffic, because they are more visually appealing and provide additional information to searchers.
Implementing structured data on your site is also a great way to prepare for the future of search, as Google in particular continues to move in the direction of hyper-personalization and solving problems and answering questions directly.
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SEO has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data really is, what it’s for, and how and when to implement structured data for SEO purposes. A survey carried out last year by Bing found that only 17% of marketers are using (or were planning to use) Schema.org structured data markup.