The following is part of a conversation with a potential client. The business is successful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."
In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets.
Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.
Auditing your Microsoft Windows file is a one of the best ways to monitor your company’s file servers. You will find out who is accessing what files, creating new files, deleting files, copying files, and moving files. To fully take advantage of Windows file server auditing, you must define your policies and use best practices.
Statistics show a staggering 8.6 trillion SMS and MMS messages sent yearly globally, out of the world population of just under 8 billion.
SMS, or Short Message Service, messages are typically simple text messages; MMS, or Multimedia Messaging Service, are texts with pictures, audio, contact info, or links. That’s really something, especially since the first-ever text was sent in 1992.
By Erin Ayers, Advisen Website accessibility claims under the Americans with Disabilities Act (ADA) are rising as commerce shifts online but businesses can take proactive measures to avoid accessibility claims. “We’ve seen a huge uptick in litigation in this area, more than in other privacy areas,” said Kara L. Hilburger, attorney and privacy compliance leader at Beckage Law during a recent webinar. Title III of the ADA prohibits restrictions on disabled individuals’ access to places of public accommodation.