It's an old Topic; yet, it's still a hot Topic. Search Engine Optimiation (SEO) has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for Free marketing.
When it comes to search engine optimization (SEO), it's very important that you get your website and Internet related copy written so that it's relevant to your customer's audience's needs. Keep in mind a search engine (SE) like Google, Bing, and Yahoo as well as directories should be considered an audience too. Come join us to learn the basics of copywriting for both your customer and your digital audiences including Google, Yahoo, Bing, and more.
FREE Webinar: What is Structured Data and Why is it Important? Did someone say Free Marketing?
Free Webinar - Microsoft Graph and Delve
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FREE Webinar: SEO and Structure Data - What is it?
SEO has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data really is, what it’s for, and how and when to implement structured data for SEO purposes. A survey carried out last year by Bing found that only 17% of marketers are using (or were planning to use) Schema.org structured data markup.
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