When coaching businesses in Faulkner County, Arkansas including Conway, AR; Vilonia, AR; Greenbrier, AR; Morrilton, AR; Russellville, AR; and more about Search Engine Optimation (aka SEO) or what we refer to as, "First Page Search Engine Positioning," we are frequently asked the questions, "Are Citations and online directories important and do they really matter?" The answer is a resounding YES! Unfortunately, a staggering 9 out of 10 local businesses do not have accurate or, for that matter, any information at all in the top 10-20 business directories. Why does is matter? The primary reason: Proper Directory Presence = A More Visible Business and More Customers.