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Google, Bing, and other search engines have been encouraging webmasters to use structured data for several years now. They've even gone as far as to incentivize the usage by providing benefits to websites with structured data correctly implemented.

Some of these benefits include search result enhancements and content-specific features, such as:

• Rich search results: Includes styling, images, and other visual enhancements
• Rich cards: A variation on rich search results, similar to rich snippets and designed for mobile users
• Enriched search results: Includes interactive or immersive features
• Knowledge Graph: Information about an entity such as a brand
• Breadcrumbs: Breadcrumbs in your search result
• Carousels: A collection of multiple rich results in a carousel-style
• Rich results for AMP: To have your AMP (Accelerated Mobile Pages) appear in carousels and with rich results, you’ll need to include structured data

These enhanced search results improve your click-through rate (CTR) and drive additional traffic because they are more visually appealing and provide additional information to searchers. 

Implementing structured data on your site is also a great way to prepare for the future of search, as Google in particular continues to move in the direction of hyper-personalization and solving problems and answering questions directly.

Register above for this FREE Webinar today!

Market Focus: Pulaski County, Arkansas, and surrounding Central Arkansas areas including Little Rock, AR; North Little Rock, AR, Conway, AR, Benton, AR, and more

For those who want to attend this Webinar with colleagues or competitors, we are marketing this webinar in several markets and at different times: 

• Dallas and Fort Worth Texas: SEO and Search Engine Optimization - July and August via Facebook and LinkedIn
• Fayetteville, Springdale, and Little Rock, Arkansas: SEO and Search Engine Optimization - August and September via LinkedIn and Local Chamber of Commerce
• Memphis and Nashville, Tennessee: SEO and Search Engine Optimization - August and September via LinkedIn and Local Chamber of Commerce
• Conway and Maumelle, Arkansas: SEO and Search Engine Optimization - August and September via LinkedIn, Twitter, and Facebook