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Proper Image Sizes For Online Marketing Success!

What at the Digital Media Image Sizes?

  • 13 August 2023
  • Number of views: 6350
Proper Image Sizes For Online Marketing Success!

When it comes to driving traffic to your Internet presence through Google and other social media platforms, even the smallest details matter. Yes, the images and their sizes make a difference in the digital sphere.

Tools like Google My Business, have guidelines for every element of your listing – even the images. The same is true for Facebook, Instagram, Twitter, Pinterest, and any other internet marketing platform you can think of. Each of these platforms have their own standards and guidelines for image sizing, and using the proper image formats is crucial to your business page’s success.

Is there a difference between retargeting and remarketing?

Why the confusion?

  • 28 July 2023
  • Number of views: 6832
Is there a difference between retargeting and remarketing?

Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.

Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

  • 5 July 2023
  • Number of views: 8095
Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

What Is Source Control?

Why Source Control Is Important

  • 8 June 2023
  • Number of views: 5482
What Is Source Control?

Source control is important for maintaining a single source of truth for development teams. Plus, using it helps facilitate collaboration and accelerates release velocity. That’s because it allows multiple developers to work on the same codebase. They can commit and merge code without conflicts. And they can even make edits to shared code, without unknowingly overwriting each other’s work.

What is the ADA?

Americans with Disabilities Act (ADA)

  • 31 May 2023
  • Number of views: 5161
What is the ADA?

The Americans with Disabilities Act (ADA) is a United States civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else. It guarantees equal opportunity for individuals with disabilities regarding public accommodations, employment, transportation, state and local government services, and telecommunications.

Text Marketing for Business

Use Text Marketing to Promote Growth!

  • 12 January 2022
  • Number of views: 5120
Text Marketing for Business

Text Message Marketing For Business

Looking for an effective way to generate leads, connect with your audience, and convert more prospects into customers? Then, look no further than text message marketing .

Text marketing is a powerful and cost-effective strategy that can be used by any kind of business. It can work for online businesses, retail stores, service-based businesses, B2B, and more. It's been shown to deliver outstanding results when implemented properly.

 

Data Access Governance Best Practices - Part 2 of 2

File Server Permissions

  • 7 July 2021
  • Number of views: 5260
Data Access Governance Best Practices - Part 2 of 2

As mentioned in Part 1, mounting a good defense requires understanding the offense and therefore requires getting control of your file permissions. This is a very important and often overlooked step.  It includes define, assign and organize both users and administrative level permissions as well system access level permissions. 

What is WCAG?

Web Content Accessibility Guidelines (WCAG)

  • 1 June 2021
  • Number of views: 5477
What is WCAG?

WHAT IS WCAG?

Web Content Accessibility Guidelines (WCAG) are internationally-adopted standards developed and published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C), in collaboration with individuals, governments and organizations around the globe. The goal of these recommendations is providing a single shared standard to make internet content and digital assets more accessible, primarily for people with disabilities that impact their online experience. The basis of these guidelines are four principles which form the acronym “POUR:” Perceivable, Operable, Understandable, Robust.

QR Codes are Fun!

What type of QR Codes can I create?

  • 11 May 2021
  • Number of views: 5777
QR Codes are Fun!

There are so many ways you can successfully use QR Codes. You may choose from URL, vCard, Plain Text, Email, SMS, Twitter, WiFi, Van Wraps, and even Bitcoin. 

Data Access Governance Best Practices - Part 1 of 2

Data Access Management

  • 15 April 2021
  • Number of views: 4570
Data Access Governance Best Practices - Part 1 of 2

Mounting a good defense requires understanding the offense. When it comes to data access, file permissions and systems and network configurations, it consists of the following: 
 

  1.  Common Sense and Concern
  2.  Hard Work (just doing it)
  3.  Knowledge (basic and advanced)
  4.  Consistent Review

Regardless, everyone should be engaged and concerned, and it really does take everyone. Note: Most security problems and issues start with the network and inside the network with local network users (employees and management - in other words, you).  

The parts of a QR Code!

A.K.A the Anatomy of a QR Code...

  • 17 March 2021
  • Number of views: 7585
The parts of a QR Code!

It’s the 90s and you have just ejected your video cassette, leaving the square TV screen in a state of static white noise. Visually, that is what comes to mind when some people look at the QR Code. A complex matrix of black and white squares. Though looking like a pixelated image, each one of those squares is actually a marker serving a greater function in the information-sharing capabilities of the Code.

The Crazy Things We Hear!

Say What? Zero 0% spent on marketing and advertising...

  • 11 February 2021
  • Number of views: 4936
The Crazy Things We Hear!

The following is part of a conversation with a potential client. The business is successful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

The average advertising budget

how does it breakdown?

  • 1 January 2021
  • Number of views: 5616
The average advertising budget

In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets. 

Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.

Best Practices for Windows File Server Auditing

Top 8 For Starters

  • 18 December 2020
  • Number of views: 5359

Auditing your Microsoft Windows file is a one of the best ways to monitor your company’s file servers. You will find out who is accessing what files, creating new files, deleting files, copying files, and moving files. To fully take advantage of Windows file server auditing, you must define your policies and use best practices.

SMS & MMS

  • 9 November 2020
  • Number of views: 5246
SMS & MMS

Statistics show a staggering 8.6 trillion SMS and MMS messages sent yearly globally, out of the world population of just under 8 billion.

Americans alone send 6 billion SMS texts daily.

SMS, or Short Message Service, messages are typically simple text messages; MMS, or Multimedia Messaging Service, are texts with pictures, audio, contact info, or links. That’s really something, especially since the first-ever text was sent in 1992.

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