Why Are Backlinks Important?

Backlink are links leading back to your website. Think of backlinks as referrals. Most backlinks are good. Some are not because they come from irreputable places. You only want the best link, or websites referring visitors to you uand  your website. Consider this — you’d prefer advice from a trusted friend versus a shady individual, right? The oncept applies here. 

Why is it that Epoch Online now often chooses a mobile-first design over responsive design? What’s the difference, and why even care? The mobile-first design approach isn’t an idea we simply brewed up one morning hyped up when drinking caffeinated coffee (though we do like our coffee). It’s actually because we pay attention to both, stats and the familiar 80/20 Rule.

Here, the 80/20 Rule states that if 80% of your target audience uses desktops, then stick with responsive design. But if 80% lean toward mobile phones, then use a mobile-first design. Decisions, decisions. Here’s a discerning tip: Do you know that 52.64% of the total Internet traffic is driven by mobile phones, and Zenith Media predicts that number to soon rise to 75%?  But if your users are split in using both desktop and mobile—then what?

When it comes to driving traffic to your Internet presence through Google and other social media platforms, even the smallest details matter. Yes, the images and their sizes make a difference in the digital sphere.

Tools like Google My Business, have guidelines for every element of your listing – even the images. The same is true for Facebook, Instagram, Twitter, Pinterest, and any other internet marketing platform you can think of. Each of these platforms have their own standards and guidelines for image sizing, and using the proper image formats is crucial to your business page’s success.

Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

Source control is important for maintaining a single source of truth for development teams. Plus, using it helps facilitate collaboration and accelerates release velocity. That’s because it allows multiple developers to work on the same codebase. They can commit and merge code without conflicts. And they can even make edits to shared code, without unknowingly overwriting each other’s work.

The Americans with Disabilities Act (ADA) is a United States civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else. It guarantees equal opportunity for individuals with disabilities regarding public accommodations, employment, transportation, state and local government services, and telecommunications.

Text Message Marketing For Business

Looking for an effective way to generate leads, connect with your audience, and convert more prospects into customers? Then, look no further than text message marketing .

Text marketing is a powerful and cost-effective strategy that can be used by any kind of business. It can work for online businesses, retail stores, service-based businesses, B2B, and more. It's been shown to deliver outstanding results when implemented properly.

As mentioned in Part 1, mounting a good defense requires understanding the offense and therefore requires getting control of your file permissions. This is a very important and often overlooked step.  It includes define, assign and organize both users and administrative level permissions as well system access level permissions. 

WHAT IS WCAG?

Web Content Accessibility Guidelines (WCAG) are internationally-adopted standards developed and published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C), in collaboration with individuals, governments and organizations around the globe. The goal of these recommendations is providing a single shared standard to make internet content and digital assets more accessible, primarily for people with disabilities that impact their online experience. The basis of these guidelines are four principles which form the acronym “POUR:” Perceivable, Operable, Understandable, Robust.

There are so many ways you can successfully use QR Codes. You may choose from URL, vCard, Plain Text, Email, SMS, Twitter, WiFi, Van Wraps, and even Bitcoin. 

Mounting a good defense requires understanding the offense. When it comes to data access, file permissions and systems and network configurations, it consists of the following: 
 

1.  Common Sense and Concern
2.  Hard Work (just doing it)
3.  Knowledge (basic and advanced)
4.  Consistent Review

Regardless, everyone should be engaged and concerned, and it really does take everyone. Note: Most security problems and issues start with the network and inside the network with local network users (employees and management - in other words, you).  

It’s the 90s and you have just ejected your video cassette, leaving the square TV screen in a state of static white noise. Visually, that is what comes to mind when some people look at the QR Code. A complex matrix of black and white squares. Though looking like a pixelated image, each one of those squares is actually a marker serving a greater function in the information-sharing capabilities of the Code.

The following is part of a conversation with a potential client. The business is successful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets. 

Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.