When it comes to search engine optimization (SEO), it's very important that you get your website and Internet related copy written so that it's relevant to your customer's audience's needs. Keep in mind a search engine (SE) like Google, Bing, and Yahoo as well as directories should be considered an audience too. Come join us to learn the basics of copywriting for both your customer and your digital audiences including Google, Yahoo, Bing, and more.
Since 1993, Epoch Online has provided services nationwide. We will introduce you to the basics that everyone needs to know to create visualizations and analytics pertaining to your business data, regardless of the type. Plus, you can sign up for Microsoft Power BI for free.
Backlink are links leading back to your website. Think of backlinks as referrals. Most backlinks are good. Some are not because they come from irreputable places. You only want the best link, or websites referring visitors to you uand your website. Consider this — you’d prefer advice from a trusted friend versus a shady individual, right? The oncept applies here.
Why is it that Epoch Online now often chooses a mobile-first design over responsive design? What’s the difference, and why even care? The mobile-first design approach isn’t an idea we simply brewed up one morning hyped up when drinking caffeinated coffee (though we do like our coffee). It’s actually because we pay attention to both, stats and the familiar 80/20 Rule.
Here, the 80/20 Rule states that if 80% of your target audience uses desktops, then stick with responsive design. But if 80% lean toward mobile phones, then use a mobile-first design. Decisions, decisions. Here’s a discerning tip: Do you know that 52.64% of the total Internet traffic is driven by mobile phones, and Zenith Media predicts that number to soon rise to 75%? But if your users are split in using both desktop and mobile—then what?
When it comes to driving traffic to your Internet presence through Google and other social media platforms, even the smallest details matter. Yes, the images and their sizes make a difference in the digital sphere.
Tools like Google My Business, have guidelines for every element of your listing – even the images. The same is true for Facebook, Instagram, Twitter, Pinterest, and any other internet marketing platform you can think of. Each of these platforms have their own standards and guidelines for image sizing, and using the proper image formats is crucial to your business page’s success.
Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.
NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.
Source control is important for maintaining a single source of truth for development teams. Plus, using it helps facilitate collaboration and accelerates release velocity. That’s because it allows multiple developers to work on the same codebase. They can commit and merge code without conflicts. And they can even make edits to shared code, without unknowingly overwriting each other’s work.
The Americans with Disabilities Act (ADA) is a United States civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else. It guarantees equal opportunity for individuals with disabilities regarding public accommodations, employment, transportation, state and local government services, and telecommunications.
Looking for an effective way to generate leads, connect with your audience, and convert more prospects into customers? Then, look no further than text message marketing .
Text marketing is a powerful and cost-effective strategy that can be used by any kind of business. It can work for online businesses, retail stores, service-based businesses, B2B, and more. It's been shown to deliver outstanding results when implemented properly.
As mentioned in Part 1, mounting a good defense requires understanding the offense and therefore requires getting control of your file permissions. This is a very important and often overlooked step. It includes define, assign and organize both users and administrative level permissions as well system access level permissions.
Web Content Accessibility Guidelines (WCAG) are internationally-adopted standards developed and published by the Web Accessibility Initiative (WAI) of the World Wide Web Consortium (W3C), in collaboration with individuals, governments and organizations around the globe. The goal of these recommendations is providing a single shared standard to make internet content and digital assets more accessible, primarily for people with disabilities that impact their online experience. The basis of these guidelines are four principles which form the acronym “POUR:” Perceivable, Operable, Understandable, Robust.
There are so many ways you can successfully use QR Codes. You may choose from URL, vCard, Plain Text, Email, SMS, Twitter, WiFi, Van Wraps, and even Bitcoin.
Mounting a good defense requires understanding the offense. When it comes to data access, file permissions and systems and network configurations, it consists of the following:
Regardless, everyone should be engaged and concerned, and it really does take everyone. Note: Most security problems and issues start with the network and inside the network with local network users (employees and management - in other words, you).
FREE Webinar: What is Structured Data and Why is it Important? Did someone say Free Marketing?
It's an old Topic; yet, it's still a hot Topic. Search Engine Optimiation (SEO) has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data is, what it’s for, and how and when to implement structured data for Free marketing.
Free Webinar - Microsoft Graph and Delve
What you can do with them and why do they matter?
Come join us to discover the features and functionality of Microsoft Graph and Delve. Learn how you can leverage Microsoft Office 365 to build applications and workflows that help you "do more with less", securely and optimally, especially if you have Office 365 already deployed and being used.
FREE Webinar: SEO and Structure Data - What is it?
SEO has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data really is, what it’s for, and how and when to implement structured data for SEO purposes. A survey carried out last year by Bing found that only 17% of marketers are using (or were planning to use) Schema.org structured data markup.
FREE Webinar: Become a Microsoft Power BI User in 7 Quick Steps