The following is part of a conversation with a potential client. The business is successful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets. 

Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.

Auditing your Microsoft Windows file is a one of the best ways to monitor your company’s file servers. You will find out who is accessing what files, creating new files, deleting files, copying files, and moving files. To fully take advantage of Windows file server auditing, you must define your policies and use best practices.

Statistics show a staggering 8.6 trillion SMS and MMS messages sent yearly globally, out of the world population of just under 8 billion.

Americans alone send 6 billion SMS texts daily.

SMS, or Short Message Service, messages are typically simple text messages; MMS, or Multimedia Messaging Service, are texts with pictures, audio, contact info, or links. That’s really something, especially since the first-ever text was sent in 1992.

By Erin Ayers, Advisen

Website accessibility claims under the Americans with Disabilities Act (ADA) are rising as commerce shifts online but businesses can take proactive measures to avoid accessibility claims.

“We’ve seen a huge uptick in litigation in this area, more than in other privacy areas,” said Kara L. Hilburger, attorney and privacy compliance leader at Beckage Law during a recent webinar. Title III of the ADA prohibits restrictions on disabled individuals’ access to places of public accommodation.

What is BrowserHawk? BrowserHawk makes it easy for professional web developers to build high impact sites that reach the widest possible audience, while ensuring a Flawless Web Experience for every visitor regardless of their browser settings and system capabilities.

Companies should consider event marketing in the form of webinars. Why? Event marketing has become one of the most effective ways to present or provide value to attendees (a potential or existing customer), often at no cost to them. In the process of hosting the event, your attendee often learns and ends up with the perception you are the “go-to” provider in your industry regarding product, services, and expertise related to the event topic(s).

Malwarebytes Browser Extension delivers a safer and faster web browsing experience. It blocks malicious websites and filters out unwanted content (resulting in up to three times faster webpage load times). The filtering is not based on definitions, so the extensions can block previously-unidentified fake tech support scams and their tactics.

What will it do for your browsing experience? It prevents pop-ups, browser hijackers, and browser lockers from harassing you and interrupting your surfing. It also blocks clickbait links and fake news content, stops in-browser cryptocurrency miners, and gives other malicious content the boot. All this while relying on threat behavior patterns rather than on researchers who have to track down, identify the malware, and add it to a database of known threats. (We still need those researchers to make our products better. This is just a different, faster method.)

Your business reputation is important. Google, Facebook, Google Maps, Yelp, and many more social media sites, online directories, and other platforms often think they themselves should be the host of your reputation—for all the world to see and use regarding decisions about your business.

An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marketing campaign, it is important to stay up-to-date on trends, and image marketing is one of the biggest trends.

Epoch Online can configure and set up applications and related processes to automatically keep your business profiles (citations) current on sites such as Facebook, Google, Bing, and Yelp—every important aspect—up to 48 Internet platforms including social media sites, and directories such as the better business bureau (BBB).