By Erin Ayers, Advisen
Website accessibility claims under the Americans with Disabilities Act (ADA) are rising as commerce shifts online but businesses can take proactive measures to avoid accessibility claims.
“We’ve seen a huge uptick in litigation in this area, more than in other privacy areas,” said Kara L. Hilburger, attorney and privacy compliance leader at Beckage Law during a recent webinar. Title III of the ADA prohibits restrictions on disabled individuals’ access to places of public accommodation.
Net Promoter Score (NPS)
NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.
Is there a difference between retargeting and remarketing?
Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.