Blog

The Crazy Things We Hear!

Say What? Zero 0% spent on marketing and advertising...

  • 11 February 2021
  • Number of views: 139
The Crazy Things We Hear!

The following is part of a conversation with a potential client. The business is succesful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

The average advertising budget

how does it breakdown?

  • 2 February 2021
  • Number of views: 149
The average advertising budget

In the not to near past, traditional advertising including broadcast and print reigned supreme and it required the use of a large part the advertising budget. That not the case today. Today is the day of digital advertsing . A day where you can now, with a tremendouse amout of accurasy measure how advertising is performing and adjust and re-allocate it it with a push of a few buttons. This ability to meausure and respond has made digital advertising the favorite. Digital advertising in on average 64% of all budgets. 

Percolate, recently conducted a survey of over 300 enterprise U.S. CMOs, VPs, and Marketing Directors, to dig a little deeper into the hidden costs of marketing.

Increase in ADA related Insurance Claims

Americans with Disabilities Act (ADA)

  • 1 October 2020
  • Number of views: 403
Increase in ADA related Insurance Claims

By Erin Ayers, Advisen

Website accessibility claims under the Americans with Disabilities Act (ADA) are rising as commerce shifts online but businesses can take proactive measures to avoid accessibility claims.

“We’ve seen a huge uptick in litigation in this area, more than in other privacy areas,” said Kara L. Hilburger, attorney and privacy compliance leader at Beckage Law during a recent webinar. Title III of the ADA prohibits restrictions on disabled individuals’ access to places of public accommodation.

Dealing with Customer Complaints Regarding Your Website

UI and UX complaints are difficult to address. BrowserHawk can help!

  • 9 September 2020
  • Number of views: 322

What is BrowserHawk? BrowserHawk makes it easy for professional web developers to build high impact sites that reach the widest possible audience, while ensuring a Flawless Web Experience for every visitor regardless of their browser settings and system capabilities.

Turn Webinars Into Conversions

  • 8 May 2020
  • Number of views: 1082

Companies should consider event marketing in the form of webinars. Why? Event marketing has become one of the most effective ways to present or provide value to attendees (a potential or existing customer), often at no cost to them. In the process of hosting the event, your attendee often learns and ends up with the perception you are the “go-to” provider in your industry regarding product, services, and expertise related to the event topic(s).

RSS
123
«April 2021»
MonTueWedThuFriSatSun
2930311234
567891011
12131415161718
19202122232425
262728293012
3456789