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Data Access Governance Best Practices - Part 1 of 2

Data Access Management

  • 15 April 2021
  • Number of views: 206
Data Access Governance Best Practices - Part 1 of 2

Mounting a good defense requires understanding the offense. When it comes to data access, file permissions and systems and network configurations, it consists of the following: 
 

  1.  Common Sense and Concern
  2.  Hard Work (just doing it)
  3.  Knowledge (basic and advanced)
  4.  Consistent Review

Regardless, everyone should be engaged and concerned, and it really does take everyone. Note: Most security problems and issues start with the network and inside the network with local network users (employees and management - in other words, you).  

QR Codes are Here to Stay!

The Anatomy of a QR Code...

  • 17 March 2021
  • Number of views: 344
QR Codes are Here to Stay!

It’s the 90s and you have just ejected your video cassette, leaving the square TV screen in a state of static white noise. Visually, that is what comes to mind when some people look at the QR Code. A complex matrix of black and white squares. Though looking like a pixelated image, each one of those squares is actually a marker serving a greater function in the information-sharing capabilities of the Code.

Is there a difference between retargeting and remarketing?

Why the confusion?

  • 2 March 2021
  • Number of views: 314
Is there a difference between retargeting and remarketing?

Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.

Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

  • 25 February 2021
  • Number of views: 421
Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

The Crazy Things We Hear!

Say What? Zero 0% spent on marketing and advertising...

  • 11 February 2021
  • Number of views: 385
The Crazy Things We Hear!

The following is part of a conversation with a potential client. The business is successful and the owner is a wonderful person and inspiration. He says, "Yes, we have both a full-time live receptionist, and we've also retained the services of a Janitorial firm for bi-weekly clieanting. As for marketing and advertising, we don't don't give it much thought are spend much on it, so no, there isn't a marketing and advertising budget."

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