Blog

Why Move to Mobile-First Design?

Decision Time!

  • 15 December 2021
  • Number of views: 524
Why Move to Mobile-First Design?

Why is it that Epoch Online now often chooses a mobile-first design over responsive design? What’s the difference, and why even care? The mobile-first design approach isn’t an idea we simply brewed up one morning hyped up when drinking caffeinated coffee (though we do like our coffee). It’s actually because we pay attention to both, stats and the familiar 80/20 Rule.

Here, the 80/20 Rule states that if 80% of your target audience uses desktops, then stick with responsive design. But if 80% lean toward mobile phones, then use a mobile-first design. Decisions, decisions. Here’s a discerning tip: Do you know that 52.64% of the total Internet traffic is driven by mobile phones, and Zenith Media predicts that number to soon rise to 75%?  But if your users are split in using both desktop and mobile—then what?

Is there a difference between retargeting and remarketing?

Why the confusion?

  • 1 November 2021
  • Number of views: 687
Is there a difference between retargeting and remarketing?

Why the confusion? The fault lies with Google Ads. Google defines remarketing as the following: Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences or reconnect with them as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase or decision.

What Is Source Control?

Why Source Control Is Important

  • 6 October 2021
  • Number of views: 538
What Is Source Control?

Source control is important for maintaining a single source of truth for development teams. Plus, using it helps facilitate collaboration and accelerates release velocity. That’s because it allows multiple developers to work on the same codebase. They can commit and merge code without conflicts. And they can even make edits to shared code, without unknowingly overwriting each other’s work.

What is the ADA?

Americans with Disabilities Act (ADA)

  • 7 September 2021
  • Number of views: 633
What is the ADA?

The Americans with Disabilities Act (ADA) is a United States civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life, including jobs, schools, transportation, and all public and private places that are open to the general public. The purpose of the law is to make sure that people with disabilities have the same rights and opportunities as everyone else. It guarantees equal opportunity for individuals with disabilities regarding public accommodations, employment, transportation, state and local government services, and telecommunications.

Net Promoter Score (NPS)

On a scale of 0 to 10, how likely are you to recommend...?

  • 11 August 2021
  • Number of views: 905
Net Promoter Score (NPS)

NPS is the percentage of your customers who would—or wouldn’t—recommend your company to their friends, family, or colleagues.

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