An image is worth a thousand words. Image-centric social networks are generally very popular and have an impressive retention rate. These sites focus on the posting and sharing of images and short videos. For a successful social media marketing campaign, it is important to stay up-to-date on trends, and image marketing is one of the biggest trends.
Companies should consider event marketing in the form of webinars. Why? Event marketing has become one of the most effective ways to present or provide value to attendees (a potential or existing customer), often at no cost to them. In the process of hosting the event, your attendee often learns and ends up with the perception you are the “go-to” provider in your industry regarding product, services, and expertise related to the event topic(s).
SEO has included the concept of structured data since 2011 - ever since Google, Bing, Yahoo! and Yandex got together to create a standardized list of attributes and entities which they all agreed to support, and which became known as Schema.org. Unfortunately, there's still a lot of confusion around what structured data really is, what it’s for, and how and when to implement structured data for SEO purposes. A survey carried out last year by Bing found that only 17% of marketers are using (or were planning to use) Schema.org structured data markup.